Situation

East Coast Regional Bank looking to leverage opportunities to optimized revenue in all areas of the organization.

Driver Goal (Opportunity)

The opportunity to optimize revenue resulting in an increase of approximately $.5 million per billion in assets on an annual basis.

Actions Taken

In order to achieve the results the following actions were taken:

·         Performed a comprehensive review of competitive pricing

·         Identified opportunities to price previously unpriced services

·         Implemented management reporting to reduce systematic fee waivers.

·         Reviewed adherence to non standard pricing policies and developed a tracking system to allow for ongoing review.

Results

·         20% reduction in fee waivers

·         $15 million in ongoing revenue enhancement