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CS- 166
The Situation:
A major manufacturer of bio-chemical detection systems largely produced for the government market asked The Highland Group to review their New Product Introduction process. They had the goal of doubling their revenue within eighteen months by entering domestic Homeland Security markets and increasing their net income to greater than 30%. To reach these goals they needed to determine what products they could develop, at what price, and who the commercial customer target market would be. The Highland Group was asked to assist them in developing a business plan, validating the market opportunity, creating the marketing and product strategies, and planning for development program implementation.
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