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About The Highland Group

 
Project Leader
 

Project Leader

Sales, Marketing & Consumer Products

Project Leader

OFFICE

933 South Talbot Street, 
Suite 15
St. Michaels, MD 21663

EDUCATION

MBA, Operations and Finance, University of Pittsburgh

BA, Chemistry, Wesleyan University 

Project Leader

Sales, Marketing & Consumer Products

Project Leader & Operations Director

Bill is a senior project leader with more than 20 years of hands-on experience in assisting multinational companies by deploying his expertise in Lean Six Sigma and Business Process Management tools, tactics and strategies. He has deep expertise in sales and marketing improvement, supply chain optimization, fixed-cost reduction, channel management, total production management, balanced scorecards and post-merger integration.

Bill is a proven master of the Lean Six-Sigma Toolkit – both in application and training – with the ability to make complex, cross-functional change employing influence and change-management skills. He has led dozens of consulting teams that have justified, sold and delivered high-impact projects within Fortune 500 companies and has acted as consulting partner and coach to executives leading lines of business exceeding $500 million.

Selected accomplishments include:

  • For a global chemical company: Bill led the analysis and implementation of a sales and marketing initiative to increase revenue and reduce costs. The project focused on implementing a customer segmentation model that optimized the use of numerous development, sales and service channels to reduce the overall fixed cost to serve by more than $15 million.
  • For a major manufacturing organization: Bill analyzed the company’s sales and marketing function and demonstrated that it had room for expansion via a detailed, integrated planning method. Bill then led the implementation of a comprehensive System for Managing the front of the business, which delivered 8% margin improvement and 20% growth through use of profit optimization and account planning tools. To ensure sustainability, Bill and his team developed a training program that educated and coached the sales and marketing employees on the use of the newly established tools. They also established a continuous improvement strategy that allowed the system and tools to evolve and adjust to future changes in the organization.
  • For a major HVAC retailer: Bill led the delivery of a sales and marketing program to improve both the profitability and market share of the retailer’s aftermarket-parts division. He simplified the portfolio and refocused its selling resources on demonstrating value in partnership with the dealer network.
  • For a leading soup-making company: Bill led a successful analysis on de-bottlenecking the manufacturing supply chain to support a marketing effort that required a 30% capacity boost above best-demonstrated performance.
  • For a leading pet and gardening supply company: Bill spearheaded a Lean Six Sigma deployment across the firm's logistics and storage function. His project successfully delivered a 25% reduction in supply chain logistics costs and improved order-fill rates by 5 points.