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CS-157
The Situation:
The client’s industry-leading position in auto insurance uniquely positioned them for success in the vehicle loan business. While all products were important to the client, auto loans were well-aligned with their core business of auto insurance. The 17,000 independent Agents were reticent to sell auto loans because the Bank approval process took an average of six hours. The Highland Group was asked to re-engineer the bank processes and convince the Agents, through positive experiences, focused sales support, and sales force training; and measured by growth, that the Bank was a valuable asset.
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