Largest domestic producer of polyester microfiber needed a method of identifying projects with market potential and fast-tracking their development with appropriate resource allocations.
- Restructure the product portfolio from 20% to 80% proprietary.
- Deploy a consistent methodology to evaluate new product potential.
- Build an integrated New Product Introduction stage gate process.
- Accelerated product development and new product introduction, bettering promised commercialization dates by 50%.
- Conserved $4 million in scarce development.
Optimize Time-to-Market Cycle
The largest domestic producer of polyester microfiber, facing increased and significant competitive pressure, needed an effective method of identifying projects with market potential and fast-tracking their development with appropriate resource allocations.
The Highland Group developed and implemented a product portfolio management process that focused investments on the highest-value-adding products; a revised approach to planning, developing and going to market with new products, including a new consolidated organization and governance structures; and a series of tools to help measure and optimize product portfolio value.
- Convened a Product Development Council.
- Consolidated technical resources, resolved conflicting goals and fostered the design of the revised development process.
- Reviewed planned new products.
- Customized a stage gate development process.
- Developed the quality functional deployment matrices of customer and market channels.
- Redesigned the Request for Quote and Product systems.
- Delivered the high definition screening tools required to verify customer content requirements.
- Developed a design analysis process to screen, control, evaluate and approve compliance.
- Identified and delivered toolkits of analytical procedures and methods.
- Realigned and rewrote Engineering procedures.
- Implemented all processes in Development Unit environment.
Accelerated product development, bettering promised commercialization dates by